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Professionalising family businesses, as the first generation transitions to the second, requires a change in mindset as PwC (PricewaterhouseCoopers) puts it. You Sen Machinery Sdn Bhd’s journey from the first to the second generation has been paved with much persuasion and patience. It took a lot of convincing for the traditionally run family business to move into the Internet Age and become a CTOS subscriber.